About Us

Chris grew up on a commercial cow/calf operation in North Central Missouri.  He developed a hard work ethic and dedication while growing up on the family farm.  He took his turn getting up at night for the calving rotation and helping work the cattle.  That’s where his love of agriculture grew from.  After high school, he went to college where he graduated with a degree in Computer Information Systems. 

Chris married Suzanne in the summer of 1996.  Suzanne was raised on a farm as well and showed both cattle and dogs through both county and state fairs.  They have 3 boys, Noah, Alex and Ryan. 

Chris went to work for the American Angus Association in 1997 as a consultant and eventually went full time in 2000.  Chris took what he learned in his roots in agriculture and applied it to the seedstock industry. 

He has a great understanding of both the industry and technology.  He worked for the American Angus Association in many different areas including Information Systems and Operations.  His understanding of processes and efficiencies and background in ag has helped bridge the gap between producers and technology for years. 

What started off as assisting seedstock producers with data and record management has turned into that and so much more.  They now offer a variety of services that include website and social media management along with sale day assistance.  They can help you develop a customer engagement strategy to maintain your existing customers and attract new ones.  They also go outside of the normal seedstock activities and look at operations with helping identify efficiencies.